We’re starting out 2009 with a bang! Expect to see lots of exciting, new products from BEYOND™ in the coming months.

In the meantime, we’ve got a new issue of our popular BEYOND™ WhiteSpa^® Messenger for you to peruse! Read on for more information on continuing education, a new "monthly marketing idea", and answers to your questions from Dr. Jenny!

--Happy New Year from BEYOND™

Now you can not only offer your clients his or her best smile possible with the BEYOND™ WhiteSpa^® Select system, but excellent after-care items as well.

After a client has made the initial investment into a shiny, white smile, he or she will understand the value of purchasing maintenance items to keep his or her teeth white for years to come. BEYOND™ has a complete line of over-the-counter oral care products to meet those needs.

Our popular BEYOND™ Pearl White^® toothpastes come in two formulas, advanced whitening and sensitivity. Both formulas penetrate deep into the teeth to lighten common stains gently and prevent future staining. Our toothpaste formulas also contain fluoride to prevent cavities, reduce tartar build-up, and eliminate plaque; all while providing long-lasting breath protection.

We also have a new line of mouthwashes that includes an antiseptic formula for all-day fresh breath, a whitening formula for gentle whitening maintenance, and an alcohol-free, herbal formula for the kids (and the young at heart).

Offering products from our over-the-counter oral care line alongside the BEYOND™ WhiteSpa^® treatment will generate extra revenue for your business and give your bottom line a bonus this year!

Running an advertisement in your local newspaper is an excellent way to reach people in your community and raise awareness of the different services offered through your spa/salon. To assist you, we have created a number of pre-made templates for standard newspaper ads that you can choose from, or our in-house design team can custom-design the advertisement for you to your specifications.

Our end-of-year promotion was so popular that we’ve decided to extend it through to the end of February!

Through Feb. 28, when you purchase two BEYOND™ WhiteSpa^® Select Five Client Treatment Packs at regular price (US$250), we’ll give you a case of Pearl White^® Toothpaste for free! Each case contains 25 3.5 Oz tubes. Mix and match between our Advanced Whitening and Sensitivity formulas, or choose a full case of your favorite formula.

Before beginning any teeth whitening procedure, you should evaluate the client’s beginning shade. Using the BEYOND™ WhiteSpa^® Shade Guide included in your BEYOND™ WhiteSpa^® Five Client Treatment Pack, hold the shade guide one to two inches from the client’s mouth and move the shade guide from left to right until you have located the appropriate shade of the client’s teeth.

If a client’s shade is above a nine on the shade guide, you should discuss with your client the need for splitting the treatment up over two days to achieve best results. This can be done by having the client go through two, 20 minute treatments on the first day and then having the client return the following day for an additional two, 20 minute treatments. This method not only protects the client from possible sensitivity, but will provide more dramatic whitening results in difficult cases.

For clients who have staining in the range of six to nine on the shade guide, it is recommended that you perform three, 20 minute consecutive treatments and then ask the client to come back after 30 days to undergo an additional 20 minute touch-up. This touch-up treatment can be sold as a package, providing the client with an even brighter smile for the “wow” factor that they desire.

To ask Dr. Jenny a question, please send an email addressed to her to info@beyondwhitespa.com.

Q: Why does BEYOND™ WhiteSpa^® Select use a 6% hydrogen peroxide gel when other systems use stronger concentration gels?

A: The BEYOND™ WhiteSpa^® Select Whitening Accelerator is designed to utilized powerful whitening technology in combination with a gentle, safe, 6% hydrogen peroxide whitening gel in order to reduce client sensitivity and provide users with a comfortable, but effective whitening treatment.

Most other whitening systems available to the beauty market use a weaker, LED light source and therefore have to use a higher concentration of whitening material to produce results. Keep in mind that the higher the hydrogen peroxide percentage, the more likely the client is to experience sensitivity from the treatment. Hydrogen peroxide concentrations over 6% are also more likely to cause gum line discoloration or irritation, an unpleasant and uncomfortable experience for the client.

Offer your clients a comfortable, safe, and effective whitening treatment with the BEYOND™ WhiteSpa^® Select system.